Banks use price to influence behaviour
The fifth annual World Retail Banking Report released by Capgemini, ING and the European Financial Management and Marketing Association (Efma)shows that banking prices vary significantly around the world.
14 March 2008
Publication
In 2007, the average price for active users of banking services has decreased
by 1% to €70 globally, with price levels ranging from €52 in Asia Pacific to €79
in North America.
Jointly produced by Capgemini, ING and the European Financial Management and Marketing Association (Efma) the report found that “European prices remained stable with a small 0.8% increase across both Eurozone and non-Eurozone countries.”
The report also focuses on growth in domestic retail banking markets and assesses the past levers used by the world leading banks, it explores the alternative distribution strategies that will enable them to pursue their growth organically in today’s saturated and slowly growing domestic markets.
To read the rest of the article at Director of Finance, click here.
To download the World Retail Banking Report 2008, click here.
To read the press release on how the World Retail Banking Report 2008 is showing how banks use price to influence customer behaviour, click here.
To read the press release on how organic growth in domestic markets key to bank profitability, click here.
Further coverage of the World Retail Banking Report 2008:
