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Sales and Service Innovation

Retail banks have shifted a significant amount of effort toward improving customer-facing sales and service processes. It is no surprise why.


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    243.9 KB
  • Published on:
    2005-04-18 4:22 PM


After several years of focusing on cost reduction, banks are now concentrating on revenue growth. One key to that growth is raising the quality of the many customer interactions while selling products and providing customer service.

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