Multichannel Management
Historically, a typical retail banking organisation has operated like a collection of fiefdoms.
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2005-04-18 4:23 PM
Retail banks are now being forced to change this approach. Faced with falling product margins and rising customer demands for more personalised service, they are turning to more innovative customer-facing strategies. For many, a key component of this is managing, in a more holistic way, the various channels that customers can now use to conduct business with their bank.
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